I am a marketing consultant with a diverse background in Marketing Applications, Information Technology, Marketing Media and Promotion (with proven skills with print, and web media), and Technical Writing.
I can be instrumental in the planning and execution of your marketing program.
Whether you want to know more about your customers or competitors through market research, reach new markets with a targeted promotion, or advertising, or if you are in the planning stage and wish to develop a marketing plan to focus your organization, I can help you meet your goals affordably by reducing the need to outsource skills.
I have particular experience in the development of E-Commerce and Print media projects and applications. View my Portfolio for more information.
Strategic use of Information Technology is important it comes to developing marketing media (through professional quality design), using databases to support sales strategies, or tying-in Customer Relationship Management technology (CRM) with existing processes, and websites.
I have extensive experience as a developer of enterprise-level web applications with clients in both the not-for-profit, and for-profit sectors. In addition, I am able to tie-in my experience as a technical support consultant to various project management and marketing applications. Finally, I have advanced skills in graphic design and experience working with design houses and print-shops to produce quality and cost effective marketing media.
It is crucial for cost-containment to have in-house copy-writing, and design skills to balance the need for expensive outsourcing. I have broad experience producing marketing copy and design, as well as liaising with external design and print-houses for the production of marketing media. I am also familiar with a host of desktop publishing, and graphic design software. Please view my Portfolio.
Copy-writing becomes particularly important when the material involves a high level of technical specificity and product knowledge. Not all marketers and design houses are equipped for this sort of writing. My background in Information Technology and as a Technical Writer has given me the skills to prepare copy that is accurate and communicates clearly to the reader. Applications of this sort of writing include user-manuals, and product brochures. Please view my Resumé and Portfolio for more information about my background.
Bachelor of Commerce, Marketing, University of British Columbia, 2003
e-Track Certificate in e-Commerce, University of British Columbia, 2003
Canadian Securities Course, Canadian Securities Institute, 2000